Last updated: 30 June 2026
Privacy Policy
This policy explains what personal data AssemblePro London collects when you use our website or book a service, why we collect it, and your rights under UK data protection law.
1. Who we are
AssemblePro London is a professional furniture assembly service operating across all London boroughs. We are the data controller for personal information collected through this website.
Email: info.pro.service.uk@gmail.com
Phone / WhatsApp: 07777 248435
2. What personal data we collect
When you submit a booking request:
- Full name
- Email address
- Phone number
- Service address and postcode
- Service type, furniture details, preferred date and time slot
- Estimated price range
- How you heard about us (optional)
- Any notes you choose to include
When you contact us via the website:
- Name, email address, phone number
- Message content
Automatically collected data:
- IP address (used only for security rate limiting — not linked to your profile)
3. Why we process your data and our lawful basis
UK GDPR (Article 6) requires us to have a valid legal basis for processing personal data. The table below shows the purpose and basis for each type of processing we carry out.
| Purpose | Lawful basis |
|---|---|
| Processing and confirming your booking | Performance of a contract — Art. 6(1)(b) |
| Sending booking confirmation and status update emails | Performance of a contract — Art. 6(1)(b) |
| Calling you to arrange the appointment | Performance of a contract — Art. 6(1)(b) |
| Responding to general enquiries | Legitimate interests — Art. 6(1)(f) |
| Security (rate limiting login and booking attempts) | Legitimate interests — Art. 6(1)(f) |
| Improving our service based on booking patterns | Legitimate interests — Art. 6(1)(f) |
We do not send marketing or promotional emails. If we introduce this in future, we will ask for your separate opt-in consent first.
4. Who we share your data with
We do not sell or rent your personal data. We use the following trusted service providers who process data on our behalf:
Resend
Transactional email delivery (booking confirmations and updates). Data processed in EU/US under appropriate safeguards.
Turso / Cloudflare
Secure database hosting for booking records. Data stored in EU-region servers where available.
We may also disclose personal data if required by law, court order, or to protect the safety of our customers or staff.
5. How long we keep your data
| Data type | Retention period |
|---|---|
| Booking records | 12 months after the booking date |
| Contact enquiries | 6 months from receipt |
| Security logs (IP / login attempts) | 30 days, then automatically deleted |
After these periods, data is permanently deleted from our systems.
6. Your rights
Under UK GDPR you have the following rights. To exercise any of them, email us at info.pro.service.uk@gmail.com. We will respond within 30 days.
7. Right to complain to the ICO
If you believe we have not handled your personal data correctly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: ico.org.uk
Phone: 0303 123 1113
Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF
We would appreciate the chance to resolve any concern directly before you contact the ICO — please reach out to us first at info.pro.service.uk@gmail.com.
8. Security
We protect your data with the following measures:
- All data transmitted over HTTPS (TLS encryption in transit)
- Database access restricted to authenticated admin accounts
- Admin passwords stored using PBKDF2 with 120,000 iterations (industry-standard key derivation)
- Admin sessions expire automatically after 8 hours
- Login rate limiting to prevent brute-force attacks
No online system is 100% secure. If you believe your data has been compromised, please contact us immediately.
9. Cookies
This website uses no tracking or advertising cookies. We use a single session-level entry in sessionStorage (not a cookie) to pass your WhatsApp booking link to the confirmation page — this is deleted immediately after use and never leaves your device.
10. Changes to this policy
We may update this policy when our services or legal obligations change. The date at the top of this page will always show when it was last revised. For significant changes, we will notify active customers by email.
Questions about this policy? Email us or use our contact form.